Creative: Michael Gray
Producer: Michael Gray
Director: Philippe Joubert
Locale: US
One of three spots that make up a campaign called Situations. Each spot places trivago’s US spokesman in every day situations which present trivago as a solution to a problem.
Reception aims to show that maybe loyalty programmes aren’t all that.
At trivago, if a spot performs well, it will be very quickly adapted for different markets around the world. In this case, the Reception spot was adapted for the Korean market - a nice twist on the original.