Creative: Michael Gray
Producer: Michael Gray
Director: Jim Weedon
Locale: UK
Briefed with grabbing the attention of Facebook and Instagram users (a notoriously hard attention to grab), I decided to try a flip reverse, with the idea that 'Your ideal hotel, starts with trivago'. Our Mrs. trivago UK actress Gabrielle Miller really went for it, and the result is eye catching. The above version is 16:9, but we also produced it in more social media friendly formats.